“Know Your Shade Before You Swipe” is a creator-led content campaign that allows consumers to see how lip shades look on real people across different skin tones before making a purchase. Influencers and users will create videos, lip swatches, shade comparisons, and lip-combo content showcasing products in real-life conditions. This gives shoppers a more accurate understanding of how shades may appear on them, making shade selection easier and more confident. By reducing uncertainty and helping customers make informed choices, the campaign enhances the overall shopping experience, increases customer satisfaction, encourages product discovery and experimentation, drives user-generated content, and ultimately improves customer loyalty and repeat purchases.